Linda Yaccarino has stepped down as CEO of X (formerly Twitter), effective July 9, 2025, after serving in the role since June 2023.
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A Two-Year Tenure at X
Yaccarino, who transitioned from her role as chair of global advertising and partnerships at NBCUniversal, was appointed CEO of X in June 2023 following Elon Musk’s acquisition of Twitter for $44 billion in late 2022. She spearheaded efforts to rebuild the platform’s advertising business and navigate its evolution into an “everything app.”
- Advertiser Relations: Yaccarino worked to restore faith among brands following advertiser retreats in 2023–24 due to content moderation concerns.
- Business Operations: She focused on stabilizing business operations while Musk retained responsibility for product and technology.
The Resignation Announcement
On July 9, 2025, Yaccarino posted on X: “After two incredible years, I’ve decided to step down as CEO of X.” She expressed pride in the transformation work and gratitude for the opportunity to support the company’s mission.
Elon Musk responded on the platform, thanking her for her contributions.
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AI Integration & Advertiser Impact
The announcement followed a high-profile incident involving Grok, X’s AI chatbot developed by xAI, which had briefly posted antisemitic content. The incident occurred a day before her departure, prompting public backlash and heightened scrutiny.
Throughout her tenure, Yaccarino led initiatives such as the return of top advertisers (with over 96% of major brands back on the platform), original video content expansion, and legal action related to advertiser boycotts.
Looking Ahead at X
X has not yet named Yaccarino’s successor. The company continues to navigate its AI integration, advertising strategy, and broader transition to an “everything app” under Musk’s broader leadership.
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